Business leaders in the United States compete in a global marketplace for goods and services as well as in recruiting and retaining talented workers. The most experienced workers can usually be selective in choosing their employers. In 2000, awareness of corporate environmental issues began increasing substantially. Many prospective employees seek corporate leaders who are genuinely committed to running companies that focus on reducing negative environmental impacts. Business leaders have been increasingly using corporate social responsibility (CSR) reports to document their commitment to environmental responsibility. The purpose of this quantitative, experimental study was to examine working professionals' perceived attraction to a firm based on the level of credibility of the company's CSR report and whether any such effects differ based on employee qualification. Two hundred and eighty full time employees from two companies and members of a Department of Defense networking group completed the survey. Analysis of covariance, controlling for the effects of age and gender was used for evaluating the effects of the CSR status on attraction to a company. The results from this study indicate that an increase in credibility of a CSR report did not significantly relate to an increase in attraction to a company. In addition, the qualification level of the employee did not appear to have an influence on organizational attraction to a company that mentioned its corporate sustainability activities. This research contributes to theoretical research in organizational attraction and corporate environmental sustainability activities.
|Advisor:||Carpenter, Andrew N.|
|Department:||School of Business and Technology Management|
|School Location:||United States -- Arizona|
|Source:||DAI-A 76/02(E), Dissertation Abstracts International|
|Keywords:||CSR, Environment, GRI, Organizational attraction, Stakeholder, Sustainability|
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