Dissertation/Thesis Abstract

Paying the rite price: Rugby Union, sports media and the commodification of Maori ritual
by Davies, Stephanie Mae, M.A., California State University, Long Beach, 2014, 140; 1527911
Abstract (Summary)

This thesis examines the commodification of Maori ritual in rugby union that has occurred through the joint processes of colonization and globalization. Since its introduction to New Zealand during the colonial period, rugby has been a significant creator and conveyor of masculine identities. Through colonization and globalization, Maori religion and performing arts have been culturally mapped on Western categories of meaning. This decontextualization of kapa haka in rugby is increasingly an issue as, through new global technologies, people have unprecedented access to Maori intellectual property.

The international popularity of the New Zealand All Blacks and their pre-game haka has created a global platform for the exposure of Maori culture. However, the representations of Maori in rugby union are often from decontextualized sources. Therefore, an examination of haka in New Zealand demonstrates how Maori ritual has been appropriated for capitalistic purposes.

Indexing (document details)
Advisor: Pandya, Sophia
Commitee: Estrada, Gabriel, Stewart, David Tabb
School: California State University, Long Beach
Department: Religious Studies
School Location: United States -- California
Source: MAI 53/02M(E), Masters Abstracts International
Subjects: History of Oceania, Comparative
Keywords: Commercialization, Hybridity, Indigenous critical theory, Maori, New Zealand, Post-colonial, Rugby union
Publication Number: 1527911
ISBN: 9781303984358
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