Dissertation/Thesis Abstract

The Diffusion of Social Media in Public Relations: Use of Social Media In Crisis Response Strategies
by Wedlock, Brad C., M.S., University of Louisiana at Lafayette, 2014, 169; 1557580
Abstract (Summary)

The goal of this study was to determine how the Acadiana cultural region (St. Martin, St. Landry, Acadia, Vermillion, Lafayette and Iberia parishes) used social media in crisis response strategies. The researcher used a purposive sample and qualitative long interviews to gather data from six public relations practitioners in Acadiana. Practitioners were selected from the Lafayette Chamber of Commerce website in the section labeled "Advertising & Media" (http://business.lafchamber.org/list/ql/advertising-media-1). Results proved the hypotheses that practitioners used Twitter for the dissemination of information and Facebook was perceived to have the most interaction among all social media sites in the study. In addition, the results determined how practitioners used social media in the following categories and themes: usability, service and frequency.

Indexing (document details)
Advisor: Givens-Carroll, Dedria
Commitee: Auter, Philip J., Burtt, Katrina
School: University of Louisiana at Lafayette
Department: Communication
School Location: United States -- Louisiana
Source: MAI 53/01M(E), Masters Abstracts International
Subjects: Communication, Social studies education, Technical Communication
Keywords: Communication, Diffusion, Facebook, Public relations, Social media, Twitter
Publication Number: 1557580
ISBN: 978-1-303-95151-0
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