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Operationalization of Culture in the Practice of Public Relations in Dubai: The Social Judgment Theoretical Lens
by Elkarhili, Nagham, M.S., University of Louisiana at Lafayette, 2014, 158; 1557550
Abstract (Summary)
The goal of this study was to determine the impact of culture on the practice of public relations in Dubai. Through the Social Judgment Theory, the researcher operationalized culture as a factor and came up with research questions and a hypothesis. The researcher used a purposive sample and qualitative long interviews to gather data from six public relations practitioners currently working in Dubai. Results proved the hypothesis and answered both research questions.
| Advisor: | Givens-Carroll, Dedria |
| Commitee: | Auter, Philip, Burtt, Katrina |
| School: | University of Louisiana at Lafayette |
| Department: | Communication |
| School Location: | United States -- Louisiana |
| Source: | MAI 53/01M(E), Masters Abstracts International |
| Source Type: | DISSERTATION |
| Subjects: | Communication |
| Keywords: | Communication, Culture, Dubai, Public relations, Social Judgment Theory |
| Publication Number: | 1557550 |
| ISBN: | 978-1-303-95091-9 |
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