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The goal of this study was to determine the impact of culture on the practice of public relations in Dubai. Through the Social Judgment Theory, the researcher operationalized culture as a factor and came up with research questions and a hypothesis. The researcher used a purposive sample and qualitative long interviews to gather data from six public relations practitioners currently working in Dubai. Results proved the hypothesis and answered both research questions.
Advisor: | Givens-Carroll, Dedria |
Commitee: | Auter, Philip, Burtt, Katrina |
School: | University of Louisiana at Lafayette |
Department: | Communication |
School Location: | United States -- Louisiana |
Source: | MAI 53/01M(E), Masters Abstracts International |
Source Type: | DISSERTATION |
Subjects: | Communication |
Keywords: | Communication, Culture, Dubai, Public relations, Social Judgment Theory |
Publication Number: | 1557550 |
ISBN: | 978-1-303-95091-9 |