The goal of this study was to determine the impact of culture on the practice of public relations in Dubai. Through the Social Judgment Theory, the researcher operationalized culture as a factor and came up with research questions and a hypothesis. The researcher used a purposive sample and qualitative long interviews to gather data from six public relations practitioners currently working in Dubai. Results proved the hypothesis and answered both research questions.
|Commitee:||Auter, Philip, Burtt, Katrina|
|School:||University of Louisiana at Lafayette|
|School Location:||United States -- Louisiana|
|Source:||MAI 53/01M(E), Masters Abstracts International|
|Keywords:||Communication, Culture, Dubai, Public relations, Social Judgment Theory|
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