This study explores the impact of virtuous positive practices on organization identity, specifically it addresses the question of how organizations use virtuous positive practices to construct a positive organization identity. I use an inductive approach to conduct a case study of two organizations that have a reputation of outstanding culture, employee engagement, customer orientation, and have contributed to their respective communities. The study presents a model with a set of five propositions describing how the two organizations use virtuous positive practices to construct a positive organization identity. Key findings suggest that when virtuous thoughts, inspiring words, and empowering deeds are aligned in the construction process, the resultant identity characteristics are imbued with positivity.
|Advisor:||Manning, Michael R.|
|Commitee:||Amodeo, Romona A., Binzagr, Ghazi F., Cameron, Kim S.|
|School Location:||United States -- Illinois|
|Source:||DAI-A 75/09(E), Dissertation Abstracts International|
|Subjects:||Management, Organization Theory, Organizational behavior|
|Keywords:||Customer orientation, Employee engagement, Positive organization identity, Positive practice, Virtue|
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