Dissertation/Thesis Abstract

Numerosity effects: Numbers never lie, but they don't tell the whole story
by Bryant, Andrew Paul, Ph.D., The George Washington University, 2014, 157; 3623007
Abstract (Summary)

Through a series of three essays, causes, types, and effects of the numerosity heuristic are explored. These three essays manipulate equivalent information in different ways but advance the understanding of numerosity effects. First, Essay 1 provides evidence that motivation to process numeric information is a mechanism behind the unit effect. Second, Essay 2 shows that the symbolic (abstract) and spatial (concrete) dimensions of numerosity should be distinguished. Finally, in Essay 3, the moderating effects of health motivation are explored in the situation of numerosity effects on nutrition labeling.

Indexing (document details)
Advisor: Perry, Vanessa G.
Commitee: Griffin, Jennifer J., Ham, Sung H., Hill, Ron P., Olsen, Nils, Rau, Pradeep A.
School: The George Washington University
Department: Marketing
School Location: United States -- District of Columbia
Source: DAI-A 75/09(E), Dissertation Abstracts International
Source Type: DISSERTATION
Subjects: Marketing, Public policy
Keywords: Food labeling, Food nutrition facts, Numerosity effect, Numerosity heuristic, Serving sizes, Unit effect
Publication Number: 3623007
ISBN: 9781303952173
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