The National Database of Nurse Quality Indicators (NDNQI) contains many nurse sensitive indicators for benchmarking adult medical/surgical patient outcomes but no perinatal nurse sensitive indicators. Project objectives were to form a collaborative, identify a perinatal nurse sensitive indicator, metrics that would contribute to its success and methods to measure and report them. The researcher developed a theoretical framework and three phase process to support the formation of the collaborative based on empowerment theory, collective impact and the Plan, Do, Study, Act cycle. Seven Midwest magnet organizations participated and identified breastfeeding as the indicator, along with three metrics that promote it: baby to breast in the first 60 minutes, non-separation of mom and baby, and skin-to-skin contact during the recovery period. Methods to document, measure and report metrics were developed and a database was selected for data comparison. While all objectives were met, only three organizations remained at project completion.