Dissertation/Thesis Abstract

Visualizing Community
by Kennedy, Marie Esther, M.A., Hawaii Pacific University, 2013, 84; 1556338
Abstract (Summary)

Photography is increasingly used as conversation in social media. Photography has been used as evidence of activity, for influence and identity, and for persuasive rhetoric. Current demand for understanding social photography is due to its modern inclusion as a standard communication process for creating and affirming community. Mobile technology and increased data rates through available bandwidth have resulted in the answer and response interaction cycle now happening with photographs. Facebook users share over 300 million photographs a day (Facebook, 2013) which indicates a mass of communication occurring between individuals, small groups, communities, and the public that does not have the same level of communication understanding as written and spoken language. A second level of inquiry concerns the lower levels of understanding concerning small groups and communities. The majority of communication studies concern individuals, the public mass, and Western hierarchical organizations. This research leverages tools from iconic photojournalism in order to analyze ease of use and applicability for future social photography studies. Hariman and Lucaites (2007) five primary tools of aesthetic familiarity, civic performance, semiotic transcripts, emotional scenarios, and contradictions and crises are evaluated through the data sample photography shared by the Burning Man community. The data set concerns photographs and their associated responses shared through Twitter as a social media tool intended for open, public access. The intent of this study concerns the ability to leverage the process for past, present, and future sharing of photography in order to analyze and apply ways to build community. This analysis reveals the minimal use of sharing a photograph as an emotive invitation to join with the community's performance enables a high success of visualizing community. This study investigates analysis and application tools for visualizing community through social photography.

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Indexing (document details)
Advisor: Whitfield, James D.
Commitee: Barnum, John, Cannon, Brian
School: Hawaii Pacific University
Department: Communication
School Location: United States -- Hawaii
Source: MAI 52/06M(E), Masters Abstracts International
Subjects: Communication, Web Studies, Mass communications
Keywords: Interaction, Performance, Photography, Social media
Publication Number: 1556338
ISBN: 978-1-303-91487-4
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