Dissertation/Thesis Abstract

Applying Public Relations Theory to Assess Service-Learning Relationships
by Strand, Karen, M.A., University of South Florida, 2014, 88; 1554008
Abstract (Summary)

In Service-Learning (S-L) partnerships, universities and community organizations exchange resources and influence. Community engagement scholars Cruz and Giles proposed that relationships within S-L partnerships serve as units of analysis for the study of community outcomes of engagement. Yet, the scholarship of engagement lacks a suitable instrument to assess such relationships. This study brings together two lines of scholarship-relationship studies within community engagement and cocreational studies within public relations-to address the problem of assessing the community outcomes of S-L relationships, and it applies Cruz and Giles' ideas about using relationship analysis to assess community outcomes when it considers the perspectives of representatives of nonprofit organizations relative to their relationships with S-L students. Specifically, this qualitative study applies public relations theory to the problem of assessing project-based S-L relationships.

Indexing (document details)
Advisor: Werder, Kelly
Commitee: Brown, Justin, Mitrook, Michael
School: University of South Florida
Department: Mass Communications
School Location: United States -- Florida
Source: MAI 52/06M(E), Masters Abstracts International
Subjects: Educational evaluation, Mass communications
Keywords: Community engagement, Cultivation strategies, Principles of partnerships, Project-based, Relationship management
Publication Number: 1554008
ISBN: 9781303828676
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