Over the years, local television news stations across the nation have seen a dramatic decrease in viewership. Much like newspapers, fewer people are relying on television news for several reasons. Two of the biggest culprits are the age of new technology and social media. These two factors alone have reprogrammed people's daily habits, changing the landscape of television news viewership and resulting in uncertain times at local television news stations. Few studies have been done on the future of local television news. Of the studies that have been conducted, it is clear to see that local news is still relevant even in times of change, uncertainty and evolution, but can it make enough of a profit to survive? The million dollar question TV executives are trying to answer is: How will local TV news stations stay afloat in these uncharted waters? In an attempt to answer this question, qualitative research in the form of ethnography and interview was conducted. The findings in this study reveal television news stations must stay on the cutting edge of technology in order to engage their viewers. They must also think of creative ways to generate revenue besides the traditional way of advertising. Without healthy news ratings, local television news organizations are forced to lower their advertising rates to those seeking to spend money on commercial time. This, in turn, has resulted in a loss of millions of dollars a year for TV stations. The end result will be evident to both stations and viewers. The future of local television news and the direct impact to viewers is discussed.
|Department:||Communication and Leadership|
|School Location:||United States -- Washington|
|Source:||MAI 52/04M(E), Masters Abstracts International|
|Subjects:||Communication, Technical Communication, Mass communications|
|Keywords:||Changes, Commmunication, Media, New technology, Social media, Television|
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