Properly used, social media represents a new and dynamic form of advertising. This paper analyzes the relationship between social media use and the physical location of Omaha restaurants. A pilot study showed no predictive relationship between overall social media use and physical location. The major study using 495 restaurants examined the restaurants' use of three major social media sites. Correlation analysis of the variables showed essentially no relationship between the use of social media and restaurant location. The findings indicate that restaurants with a poor physical location are not taking advantage of social media to attract customers. Likewise, restaurants with a better physical location are not using social media to attract more customers. The social media landscape may be too immature to show any identifiable spatial patterns.
|Commitee:||Cammack, Rex, Sindhav, Birud|
|School:||University of Nebraska at Omaha|
|School Location:||United States -- Nebraska|
|Source:||MAI 52/04M(E), Masters Abstracts International|
|Subjects:||Marketing, Geography, Geographic information science|
|Keywords:||Gis, Hospitality, Location, Marketing, Omaha, Social media|
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