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Dissertation/Thesis Abstract

Emotional attachment to nonprofit theatre organizations: Identifying emotional attachment antecedents
by Thornton, Shay, M.B.A., California State University, Long Beach, 2013, 99; 1524169
Abstract (Summary)

This thesis, presented in partial fulfillment of the requirements for the degree of Master of Business Administration/Master of Fine Arts in Theatre Management, identifies the antecedents of emotional attachment to the theatre industry and specific organizations. The five identified antecedents of theatre emotional attachment are: social bonding, audience co-creation of value, escapism, cannon of work, and organizational culture. These emotional attachments can be leveraged through marketing efforts to increase the lifetime value of a patron and raise the overall profitability of the theatre organization.

Indexing (document details)
Advisor: Genovese, Nicki
Commitee: Moisio, Risto, Nguyen, Hieu
School: California State University, Long Beach
Department: Theatre Management
School Location: United States -- California
Source: MAI 52/03M(E), Masters Abstracts International
Subjects: Arts Management, Theater
Publication Number: 1524169
ISBN: 978-1-303-52146-1
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