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This thesis, presented in partial fulfillment of the requirements for the degree of Master of Business Administration/Master of Fine Arts in Theatre Management, identifies the antecedents of emotional attachment to the theatre industry and specific organizations. The five identified antecedents of theatre emotional attachment are: social bonding, audience co-creation of value, escapism, cannon of work, and organizational culture. These emotional attachments can be leveraged through marketing efforts to increase the lifetime value of a patron and raise the overall profitability of the theatre organization.
| Advisor: | Genovese, Nicki |
| Commitee: | Moisio, Risto, Nguyen, Hieu |
| School: | California State University, Long Beach |
| Department: | Theatre Management |
| School Location: | United States -- California |
| Source: | MAI 52/03M(E), Masters Abstracts International |
| Source Type: | DISSERTATION |
| Subjects: | Arts Management, Theater |
| Keywords: | |
| Publication Number: | 1524169 |
| ISBN: | 9781303521461 |
