Dissertation/Thesis Abstract

Resituating Desire, Rewriting Reading: Spanish Neo-Avant Garde Visual Poetry and the Critique of Mass Media and Consumer Capitalism
by Hamilton, Joshua Bridgwater, Ph.D., Indiana University, 2013, 422; 3587659
Abstract (Summary)

This dissertation examines the Spanish visual poetry of the 1960s and 1970s, which appeared during the later period of the Franco regime and responded to the rise of mass media and consumer capitalism. It draws on the theoretical work of Gilles Deleuze and Félix Guattari to examine how this poetry created an oppositional practice that destabilized the conventional use of codes in media, art, and literature. It brings to light what I will explore as the "schizoid" character of their work and how it redefines the roles of reader, writer, and text in order to create an awareness that is critical and resistant to what the visual poets position as authoritative discourses, such as capitalism, consumerism, and the authoritarianism of the dictatorship. They see these discourses as subjugating the individual's thought through codes of language and image, and they go about subverting such discourses by destabilizing the language and image itself on which those discourses are built.

This study focuses on the representative works of three different writers, Quizás Brigitte Bardot venga a tomar una copa esta noche by Alfonso López Gradolí, La caída del avión en el terreno baldío by José Luis Castillejo, and Textos y antitextos by Fernando Millán. López Gradolí's book restructures the notion of desire as it is represented in capitalist narratives of lack, ultimately schizophrenizing desire as a displaced logic of lack and creating new, interpersonal codes that redefine desire as immanent connection. Castillejo's work deconstructs representation through open-ended texts that multiply possible reading strategies, thus grounding desire in the process of building new codes. Millán's book deconstructs representation into a figural narrative that redefines the reader's role from that of a passive consumer to that of an active schizoanalyst that co-creates poetic codes and schizophrenizes transcendental structures that govern language and image.

Indexing (document details)
Advisor: Dinverno, Melissa
Commitee: Kilgore, De Witt D., Vila-Belda, Reyes, Wagschal, Steven
School: Indiana University
Department: Spanish
School Location: United States -- Indiana
Source: DAI-A 74/11(E), Dissertation Abstracts International
Subjects: Modern language, Modern literature, Romance literature
Keywords: Castillejo, Jose Luis, Consumer capitalism, Experimental poetry, Lopez Gradoli, Alfonso, Mass media, Millan, Fernando, Neo-avant-garde, Spain, Spanish literature, Spanish poetry, Visual poetry
Publication Number: 3587659
ISBN: 9781303250194
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