Dissertation/Thesis Abstract

Creating a women's apparel collection for Nordstrom in the "new" economy
by Gamlowski, Robert Joseph, M.A., California State University, Los Angeles, 2013, 101; 1543010
Abstract (Summary)

The American economy is riding a virtual seesaw in terms of consumer confidence and unemployment rates. Shortly after September 11, 2001, consumer spending drastically dropped. Spending began to increase over time, even the rich and wealthy were seeking less expensive goods. However, their desire for quality products remained high. Specifically in the area of fashion, consumers began to seek out not only American-Made clothing, but also environmentally conscious clothing.

Research has shown that consumers are still spending, although they spend more time making the decision to purchase. This is something that "crosses over" all socio-economic boundaries. To explore these "cross overs" a collection of 10 dresses was created.

Industry feedback was sought, specifically from Nordstrom management and sales force. The results of this feedback were overwhelmingly positive; constructive criticism encouraged more like products and fabrications.

Indexing (document details)
Advisor: Tuntland, Carol F.
Commitee: Daneshvari, Abbas, Davis, Rebecca L., Stretch, Shirley M.
School: California State University, Los Angeles
Department: Art
School Location: United States -- California
Source: MAI 52/01M(E), Masters Abstracts International
Source Type: DISSERTATION
Subjects: Fine arts, Design
Keywords: Behavior, Consumer, Dress, Economy, Fashion, Textiles
Publication Number: 1543010
ISBN: 9781303286339
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