As the popularity of Web 2.0 grows, the relationship between the users generating the content of the site and the groups and companies that own these sites is coming into focus. While in previous years, users often were passive users of websites, now they are actively involved in the sites, providing the content that is consumed. This creates a relationship that can be fraught with conflict as all involved have differing ideas of how these sites should function.
By analyzing three incidents in the history of LiveJournal, an online blogging and social communication site, this thesis explored how these communities of users and the organizations that own these sites interact. The information for this analysis was gathered through online participant observation, survey, and systematic archival mining, covering the time period from the founding of the site in 1999 until early 2012. I analyzed how the term "community" is operationalized by these stakeholders, how these communities formed and functioned, and how ideas of ownership impacted these interactions and relationships. By understanding these issues, companies and communities can find ways to build partnerships to sustain and improve their sites rather than being locked in ongoing conflict.
|Advisor:||English-Lueck, Jan A.|
|Commitee:||Brigham, Geoffery, Darrah, Charles M.|
|School:||San Jose State University|
|School Location:||United States -- California|
|Source:||MAI 52/01M(E), Masters Abstracts International|
|Subjects:||Cultural anthropology, Web Studies|
|Keywords:||Applied anthropology, Ethnography, LiveJournal, Online communities, Social media, Web 2.0|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be