Dissertation/Thesis Abstract

by Rubalcaba, Julian F., M.F.A., California State University, Long Beach, 2013, 12; 1523225
Abstract (Summary)

If graphic design has the power to unite and inform a community, it can be a powerful tool for social justice. My project uses this hypothesis to examine issues surrounding the community of Muscoy by conducting number of community-based case-studies.

Muscoy is a community in San Bernardino County, California. During the 1930s, Muscoy was largely an agricultural community. Since then, much of Muscoy has changed dramatically and has veered away from its agricultural roots. I have chosen to focus my project on a lack of community self-awareness, waste management and sustainability problems. Using graphic design to focus attention on these issues, I developed a typeface and a brand for Muscoy; an electronic info-graphic; collaborated with a third-grade class at Muscoy Elementary; designed a series of posters and wild-posted them within the community; designed an environmental graphic using chain-link fence, and I developed a website to serve as a community hub.

Indexing (document details)
Advisor: Black, Margaret
Commitee: Byrom, Andrew, Silveira, Carlos
School: California State University, Long Beach
Department: Art
School Location: United States -- California
Source: MAI 52/01M(E), Masters Abstracts International
Subjects: Fine arts
Keywords: Community-based projects, Graphic design, Muscoy, California, Original artwork, Social issues, Social justice, Unite and inform, Visual communications
Publication Number: 1523225
ISBN: 978-1-303-20676-4
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