Dissertation/Thesis Abstract

Readers' trust, socio-demographic, and acuity influences in citizen journalism credibility for disrupted online newspapers
by Wester, Aaron Micah, D.M., University of Phoenix, 2013, 689; 3570578
Abstract (Summary)

The purpose of this quantitative research study was to evaluate and determine if significant associations and linear correlations exist between reader socio-demographics, levels of trust and affinity in online citizen writer news story article content, brand loyalty, and acuity in newspaper organizations transitioning from print to online in a heterogeneous population. Descriptive and inferential statistics for dependent and independent variables were analyzed through t tests, Pearson r correlation coefficients, cross tabulation, Pearson Chi-Square, analysis of variance (ANOVA), multivariate analysis of variance (MANOVA), and factor analysis. Data results showed significant relationships for each of the five hypotheses between variables of readers' socio-demographics and level of trust, socio-demographics and acuity, readers' level of trust and level of desire, readers' news brand loyalty and engagement, and readers' engagement and types of online news article content. A post evaluation of observed multivariate associations was conducted through a multivariate analysis of variance (MANOVA) and factor analysis.

Indexing (document details)
Advisor: Sullivan, James A.
Commitee: Allen, Mark, Olsen, Gaynel
School: University of Phoenix
Department: Information Systems Technology
School Location: United States -- Arizona
Source: DAI-A 74/09(E), Dissertation Abstracts International
Subjects: Journalism, Web Studies, Information science
Keywords: Citizen journalism, Credibility, Online newspapers, Reader trust
Publication Number: 3570578
ISBN: 978-1-303-15757-8
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