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Dissertation/Thesis Abstract

Use of direct mail for improved electoral education that encourages civic behavior and election credibility
by Alao, 'Remi Kehinde Reuben, D.M., University of Phoenix, 2012, 193; 3569144
Abstract (Summary)

In this quantitative quasi-experimental study, correlation and regression analyses were used to test two research hypotheses. The experiment was to examine if a relationship existed between the mode of electoral information dissemination from the election organizing body (EMB) and voters’ behavior and attitudes associated with an electoral process. A Baptist church located in Otta, Nigeria gave permission to conduct the experiment within its premises, and 285 church members took part as participants in the study. Three main elements each of modern and traditional electoral information and communication channels including short message service (SMS), e-mail, surface post, newspaper, posters, and radio/television (TV) were tested to determine the validity of the research assumptions. Results of the study indicated voters’ preference for receiving direct electoral information from the organizer, preferably using mobile direct communication channels. There was an indication of knowledge and attitude changes because the electoral management body disseminated the electoral information directly to voters via direct mail. Knowledge and attitude changes could have implications for subsequent elections and other electoral management decisions. The implication of this study was that proper information system management could be a key remedy for unethical behavior during the electoral process. The suggestion following the result of the study was that if a sustainable, systematic planning and execution of electoral information and communication management is adopted, it could likely lead to improved voter knowledge and informed decision-making ability. It also has the prospect of reducing unethical stakeholder behavior during elections, and election of qualified candidates based on merit would be possible as may be demonstrated through informed participation by the electorates.

Indexing (document details)
Advisor: Madueke, Chizoba
Commitee: Allison, Cheryl E., Medina, Jose F.
School: University of Phoenix
Department: Organizational Leadership
School Location: United States -- Arizona
Source: DAI-A 74/08(E), Dissertation Abstracts International
Subjects: Management, Mass communications, Information science
Keywords: Civic behavior, Direct mail, Electoral process, Skill acquisition
Publication Number: 3569144
ISBN: 978-1-303-03971-3
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