Dissertation/Thesis Abstract

Nutritional labeling on fast food menus: An investigation of consumer choices
by Bada, Nicolle Laurene, M.S., California State University, Long Beach, 2013, 69; 1522619
Abstract (Summary)

The purpose of this study was to investigate factors that influence consumer choice in menu items at fast food chain restaurants. The study utilized social media, specifically Facebook, to collect data from various areas of the United States.

Previous literature on the effectiveness of nutrition menu labeling on decreasing calories ordered reported mixed results. Some studies point to groups that may be least affected by menu labeling: men, individuals of certain races, obese individuals, individuals of lower socioeconomic status, unemployed individuals, and individuals who dine outside of the home frequently.

The results of this study indicated that men and individuals who dine outside of the home more than three times per week are less influenced by nutrition information than their counterparts. Additionally, about half the participants in this study reported that they do not notice or look for nutrition information. Further research and outreach programs are needed in this area.

Indexing (document details)
Advisor: Reiboldt, Wendy
Commitee: Gray, Virginia B., Parker, Emily
School: California State University, Long Beach
Department: Family and Consumer Sciences
School Location: United States -- California
Source: MAI 51/05M(E), Masters Abstracts International
Subjects: Health sciences, Nutrition, Public health
Publication Number: 1522619
ISBN: 978-1-303-02031-5
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