College students are future health care consumers with great influence on decision-making relating to health services for different generations. Therefore, their perceptions of nurse practitioners are of interest. The objective was to determine how their demographic characteristics correspond to the acceptance of the nurse practitioner for guidance in terms of marketing the role for viability and sustainability of the profession. Commercial and personal marketing is lacking for this particular role. Data was collected from 98 subjects from campus. Participants were asked to self-report on a two-part survey consisting of demographics and questions pertaining to comfort levels with the nurse practitioner. Results were statistically analyzed using chi-square tests and analysis of variance. It was concluded that advocacy and public awareness is necessary since there is still major confusion surrounding the role. Recommendations for future research include repeating the study with a more diverse population of subjects in a variety of settings.
|Advisor:||Kumrow, David E.|
|Commitee:||Ignat, Sharon, Ketola, Jarline A.|
|School:||California State University, Long Beach|
|School Location:||United States -- California|
|Source:||MAI 51/05M(E), Masters Abstracts International|
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