A review of the literature indicates an absence of studies about executive women in the sports industry. The purpose of the qualitative sequential phenomenological study was to explore the personality traits, internal motivators, and emergent life themes of women who have achieved executive positions in the male-dominated industry of Major League Sports. Only six women hold executive VP or higher roles in league offices of Major League Sports, and two women, representing a purposive sampling, were selected to participate in the study. Due to the small but purposive sample, a qualitative study was appropriate. The qualitative study was conducted in two phases providing data from multiple sources (Teddlie & Yu, 2007). Two self-report psychometric instruments, the Individual Directions Inventory (IDI; Mahoney, 1987) and the NEO Five Factor Inventory (NEO-FFI; Costa & McCrae, 1992), were completed during Phase One providing a comparison of the personality traits and internal motivators of the participants. During Phase Two, telephone interviews using the Life Story Model (LSM) of interviewing generated data about the life experiences of the women. The results from the psychometric inventories, the NEO Five Factor Inventory and the Individual Directions Inventory, were combined with the data collected in Phase Two from the telephone interviews using the NVivo 9.0 (QSR International, 2006). The key findings indicated five common themes that enabled the women to succeed in the male-dominated industry of Major League Sports: (1) athletes with a passion for sports and a highly competitive spirit; (2) high achieving, high energy personality; (3) earned credibility in generating revenue in the business of sports; (4) importance of cultural/family values with regard to morality, work ethic, and community; and (5) uncompromised values.
|School:||University of Phoenix|
|School Location:||United States -- Arizona|
|Source:||DAI-A 74/04(E), Dissertation Abstracts International|
|Subjects:||Sports Management, Womens studies, Management|
|Keywords:||Leadership, Major League Sports, Sports management, Underrepresentation, Women executives|
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