This study was designed to investigate the public perception of the public library. The study used framing as created by Goffman and applied by media studies for its theoretical framework. The study sought to examine how the public’s framing of issues around local library campaigns reflected the public’s perception and opinion of the library. The study surveyed examined the frames that emerged in editorial newspapers texts written in conjunction with local library funding campaign between 2005-2010. To study the framing process in the editorial newspaper texts, constructionist discourse analysis was used as the study’s methodology.
There were several findings from this study the revealed how the public’s discourse created frames revealing their opinions about the public library. The study identified the top frames about public libraries that the public constructed in response to local library funding campaigns. It investigated the correlation between frames and the results of the library funding campaigns. It explored regional and population differences between the frames. It examined how this study’s results compared with past organizational and academic research. The study’s implications provided ways for the library profession to apply framing to influence the public perception of the public library.
|School Location:||United States -- Illinois|
|Source:||DAI-A 74/04(E), Dissertation Abstracts International|
|Subjects:||Library science, Communication, Sociolinguistics|
|Keywords:||Library funding, Public libraries|
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