Employers are increasingly using social networking websites (SNWs) to screen applicants. SNW users are inadvertently hurting their employment chances due to the information on SNWs, and not optimizing employment chances. The present study tested SNW behavioral changes after a training program on using SNWs to optimize job-seeking prospects based on the Theory of Reasoned Action. The moderating effect of job-seeking motivation on training effectiveness was also studied.

Partial evidence was found that those who attended the training were more likely to report changing their SNW. Participants' intentions to change SNW profile was significantly predicted by their attitudes. There were partial findings for attitudes predicting SNW behavior changes. Intentions to change were partially found to mediate the relationship between attitudes and behavior changes. Regardless of having favorable or unfavorable attitudes, those with high job-seeking motivation reported greater intentions to make changes to their social networking behaviors.