The purpose of this quantitative research study was to investigate the factors that motivated individuals to make financial contributions to community colleges and to create a profile of the community college donor. The Philanthropic Motivation Survey of Community College Donors was administered to donors at three Florida community colleges who had donated at least $1000 in one or more gifts between January 2006 and December 2010.
From the 226 responses, a brief profile of the community college donor emerged. The donor is likely a married white male aged 57 with children. He is employed, but not by the college. He lives within the college's district and has contributed to other higher education institutions even though he did not receive financial aid as a student. This donor has earned a bachelor's degree but is not a first generation college student.
The data from the factor analysis categorized the motivations into six different groupings than they were in originally for university donors. The categories were Social and Reward; Respect for Institution; Appreciation for College; Relationship with College; Altruism; and Create a Legacy. Respect for Institution and Altruism were rated as the most important motivation categories. Once the categories were established and ranked according to importance, a one-way univariate analysis of variance, independent samples t-test, and multiple regression analyses were performed to answer which of the foundation and donor demographics had an impact on the motivations and whether differences were apparent among the three institutions.
Statistically significant impact of donor demographics was evident in all six motivation categories. However, not all demographics—age, gender, job status, and earned associate degree or certificate—influenced the motivations. The three community colleges' donors differed significantly in two motivations—Relational and Legacy; all other motivation categories displayed no significant differences in motivation.
The findings can assist community college resource development officers to profile and serve their current and future donors by aligning donor demographics with specific motivations.
|Commitee:||Brower, Ralph, Jones, Tamara B., Tandberg, David|
|School:||The Florida State University|
|Department:||Educational Leadership & Policy Studies|
|School Location:||United States -- Florida|
|Source:||DAI-A 74/02(E), Dissertation Abstracts International|
|Subjects:||Community college education, Education finance, Higher education|
|Keywords:||Community college, Donor motivation, Philanthropy, Resource development|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be