Dissertation/Thesis Abstract

Philanthropic motivation patterns at Florida community colleges
by West, Rachel Cooey, Ph.D., The Florida State University, 2012, 171; 3539857
Abstract (Summary)

The purpose of this quantitative research study was to investigate the factors that motivated individuals to make financial contributions to community colleges and to create a profile of the community college donor. The Philanthropic Motivation Survey of Community College Donors was administered to donors at three Florida community colleges who had donated at least $1000 in one or more gifts between January 2006 and December 2010.

From the 226 responses, a brief profile of the community college donor emerged. The donor is likely a married white male aged 57 with children. He is employed, but not by the college. He lives within the college's district and has contributed to other higher education institutions even though he did not receive financial aid as a student. This donor has earned a bachelor's degree but is not a first generation college student.

The data from the factor analysis categorized the motivations into six different groupings than they were in originally for university donors. The categories were Social and Reward; Respect for Institution; Appreciation for College; Relationship with College; Altruism; and Create a Legacy. Respect for Institution and Altruism were rated as the most important motivation categories. Once the categories were established and ranked according to importance, a one-way univariate analysis of variance, independent samples t-test, and multiple regression analyses were performed to answer which of the foundation and donor demographics had an impact on the motivations and whether differences were apparent among the three institutions.

Statistically significant impact of donor demographics was evident in all six motivation categories. However, not all demographics—age, gender, job status, and earned associate degree or certificate—influenced the motivations. The three community colleges' donors differed significantly in two motivations—Relational and Legacy; all other motivation categories displayed no significant differences in motivation.

The findings can assist community college resource development officers to profile and serve their current and future donors by aligning donor demographics with specific motivations.

Indexing (document details)
Advisor: Schwartz, Robert
Commitee: Brower, Ralph, Jones, Tamara B., Tandberg, David
School: The Florida State University
Department: Educational Leadership & Policy Studies
School Location: United States -- Florida
Source: DAI-A 74/02(E), Dissertation Abstracts International
Subjects: Community college education, Education finance, Higher education
Keywords: Community college, Donor motivation, Philanthropy, Resource development
Publication Number: 3539857
ISBN: 978-1-267-64335-3
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