Dissertation/Thesis Abstract

Telling the story: Teaching leaders the art of storytelling and its impact on individuals and the organization
by O'Leary, Julie Jones, M.S., Pepperdine University, 2012, 100; 1518860
Abstract (Summary)

There are many different approaches to communicating a story which engages and inspires the audience. The opportunity comes in teaching employees a framework to tell a story that influences outcomes. This study analyzed the effects of a storytelling class delivered to employees of a Fortune 500 organization. Data for the study was sourced from a mixed-method approach: archival interviews, class evaluations, and face-to-face interviews. These methods measured the participants' reaction to the training, evaluated the relevance to the job, and determined the impact of learning the art of telling a story. The findings showed participants reported improved confidence, strengthened relationships, and greater competence in telling an effective story. Organizational benefits reported more efficient meetings, enhanced communication, and accomplishment of desired results. Supporting a coordinated approach to teach storytelling across the organization will help organization development practitioners find an effective way to share knowledge, influence outcomes, and deliver measurable results.

Indexing (document details)
Advisor: Chesley, Julie
Commitee: Lacey, Miriam
School: Pepperdine University
Department: Organizational Development
School Location: United States -- California
Source: MAI 51/02M(E), Masters Abstracts International
Subjects: Behavioral psychology, Management, Communication, Organizational behavior
Keywords: Communication, Leadership, Organization, Story, Storytelling, Training
Publication Number: 1518860
ISBN: 9781267625250
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