The purpose of this project was to develop and fund a program to provide a media campaign on Breast Cancer Awareness and preventive services to Latina women who live in Long Beach, California. The proposed campaign targeted Spanish-speaking whether they are legal or illegal residents of the United States.
An extensive literature review by increased the awareness on breast cancer in Latinas. Concluding, that an estimated that 1 in 20 Latinas will develop breast cancer during their lifetime. Adding to the fact Latinos are the fastest growing ethnic group in the United States.
The Avon Foundation for Women Breast Health Outreach Program (BHOP) provides grants to community-based, non-profit breast health programs including: campaigning, free screening, and follow-up care. With the collaboration from AVON BHOP and two local agencies, Centro Shalom and the American Cancer Society Long Beach chapter, this project was able to accomplish its campaign purpose.
|School:||California State University, Long Beach|
|School Location:||United States -- California|
|Source:||MAI 51/01M(E), Masters Abstracts International|
|Subjects:||Social work, Womens studies, Health education, Hispanic American studies, Oncology|
Copyright in each Dissertation and Thesis is retained by the author. All Rights Reserved
The supplemental file or files you are about to download were provided to ProQuest by the author as part of a
dissertation or thesis. The supplemental files are provided "AS IS" without warranty. ProQuest is not responsible for the
content, format or impact on the supplemental file(s) on our system. in some cases, the file type may be unknown or
may be a .exe file. We recommend caution as you open such files.
Copyright of the original materials contained in the supplemental file is retained by the author and your access to the
supplemental files is subject to the ProQuest Terms and Conditions of use.
Depending on the size of the file(s) you are downloading, the system may take some time to download them. Please be