Dissertation/Thesis Abstract

Memory Retention and the Effects of Background Color in Non-Traditional Students in Online Education Settings
by Thompson, Anella Kay, M.S.Psy., Kaplan University, 2012, 42; 1511569
Abstract (Summary)

This study aimed to determine whether background color of online reading passages would have a significant effect on memory retention. An online survey was provided to adult online non-traditional students; 210 responded. Three background colors were presented within the survey: white—the industry standard for current online education; yellow-a primary color; and purple-a hybrid color. There was a statistically significant difference between yellow and purple backgrounds, with student performance on yellow background exceeding performance on purple background by 9%; t = 2.876, df = 199, p = .004. There was also a significant difference between white and purple backgrounds, with student performance on white background exceeding performance on purple background by 13%; t = 4.522, df = 209, p = .0001. Implications were discussed for improving reading retention by modifying the reading environments of online students and students with learning and developmental disabilities.

Indexing (document details)
Advisor: Cumella, Edward J.
School: Kaplan University
Department: School of Arts & Sciences
School Location: United States -- North Carolina
Source: MAI 50/06M, Masters Abstracts International
Subjects: Behavioral psychology, Educational psychology, Cognitive psychology, Educational technology
Keywords: Background color, Memory retention, Nontraditional students, Online students, Reading comprehension
Publication Number: 1511569
ISBN: 978-1-267-37146-1
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