Despite the explosive growth of the Internet and increasing number of Virtual World members, very little is known about how different generations of consumers are conducting their product information search in such a setting. This dissertation examines Virtual World members search methodology across Baby Boomers, Generation X, and Generation Y and the preference information search for each generation. Implications for conducting product search, future study and recommendations will also be discussed.
|Commitee:||Butler, Cliff, Miller, Charles|
|Department:||School of Business|
|School Location:||United States -- Washington|
|Source:||DAI-A 73/09(E), Dissertation Abstracts International|
|Subjects:||Marketing, Management, Electronic Shopping and Mail-Order Houses|
|Keywords:||Baby Boomers, Consumer behavior, Decision-making, Generation X, Generation Y, Purchasing, Searching behavior, Virtual worlds|
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