Dissertation/Thesis Abstract

Virtual world member's purchasing behavior: An exploratory study
by Wong, Patrick D., D.B.A., Argosy University/Seattle, 2010, 101; 3508890
Abstract (Summary)

Despite the explosive growth of the Internet and increasing number of Virtual World members, very little is known about how different generations of consumers are conducting their product information search in such a setting. This dissertation examines Virtual World members search methodology across Baby Boomers, Generation X, and Generation Y and the preference information search for each generation. Implications for conducting product search, future study and recommendations will also be discussed.

Indexing (document details)
Advisor: Wright, Russell
Commitee: Butler, Cliff, Miller, Charles
School: Argosy University/Seattle
Department: School of Business
School Location: United States -- Washington
Source: DAI-A 73/09(E), Dissertation Abstracts International
Subjects: Marketing, Management
Keywords: Baby Boomers, Consumer behavior, Decision-making, Generation X, Generation Y, Purchasing, Searching behavior, Virtual worlds
Publication Number: 3508890
ISBN: 978-1-267-34727-5
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