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Virtual world member's purchasing behavior: An exploratory study
by Wong, Patrick D., D.B.A., Argosy University/Seattle, 2010, 101; 3508890
Abstract (Summary)
Despite the explosive growth of the Internet and increasing number of Virtual World members, very little is known about how different generations of consumers are conducting their product information search in such a setting. This dissertation examines Virtual World members search methodology across Baby Boomers, Generation X, and Generation Y and the preference information search for each generation. Implications for conducting product search, future study and recommendations will also be discussed.
| Advisor: | Wright, Russell |
| Commitee: | Butler, Cliff, Miller, Charles |
| School: | Argosy University/Seattle |
| Department: | School of Business |
| School Location: | United States -- Washington |
| Source: | DAI-A 73/09(E), Dissertation Abstracts International |
| Source Type: | DISSERTATION |
| Subjects: | Marketing, Management |
| Keywords: | Baby Boomers, Consumer behavior, Decision-making, Generation X, Generation Y, Purchasing, Searching behavior, Virtual worlds |
| Publication Number: | 3508890 |
| ISBN: | 9781267347275 |
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