Employing the agenda setting perspective, this study examined the values in two Saudi national channels' newscasts. These government owned channels have been content analyzed. They are: KSA 1 which is targeting Arabic viewers, and KSA 2 which broadcasts in English. The results support and reinforce the understanding of the various postulates of the agenda setting theory, such as influencing the dynamics of opinion expression and formation on the viewers, as well as, applying the agenda setting theory on the Saudi national TV to understand the relationship between public, media and policy agenda setting.
The media agenda setting is strongly correlated between the two channels. The two channels succeeded in reaching that correlation for Islam, Foreign affairs and interior stories. The study found that there was a significant difference in the commerce topic. Also, analysis showed that there was a significant difference in two values: Drama and moderation.
|Advisor:||Pitts, Mary J.|
|Commitee:||Hall, Holly, Hayes, Marceline|
|School:||Arkansas State University|
|School Location:||United States -- Arkansas|
|Source:||MAI 50/05M, Masters Abstracts International|
|Keywords:||Agenda setting, Content analysis, Saudi arabia, Tv news, Values|
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